The User Persona is the representation of the goals and behaviours of a hypothesised group of users. Such data can be collected from interviewed users, captured in one or two page descriptions of fictional details to make the personas realistic in character.
When compiling Artefact Persona data the following should be taken into account. What would said user be like? How would users first react when using the product, what behaviour needs preempting? How could you describe this product to a friend/ colleague? How doe it better than it’s current competitors?
It is paramount that as a designer you check in with these personas. After all the experience of the interactive depends on user success driving processes upwards. This will enable ease, fluidity in production and fasten design solutions.